BA hons marketing | BA marketing

BA in Marketing


24 Months

Start Date

Every Month


The choices that we make every day from the clothes we wear to the food we eat are deeply influenced by the various marketing techniques employed by today’s companies. Nonetheless, this brilliance in marketing does not come automatically; it requires both science and creativity to communicate a product or service successfully to the target audience. This degree in marketing gives you all the skills and competencies sought after by today’s employers. The BA (Hons) in Marketing will provide you with all the skills that are needed by marketing executives to make informed marketing decisions that are important to the organizational success. More importantly, this program will enable you to critically evaluate all the important marketing models and shall give you an opportunity to apply them strategically to real life problems by doing a research project on your own. Furthermore, you are provided access to all our online resources and tutorial support. The program will provide in-depth knowledge of marketing practices and certainly equip you with essential skills and self-assurance required for achieving success in the chosen industry.

The BA degree is delivered by School of Business London through flexible blended learning. School of Business London (SBL) maintains an articulation agreement with Charisma University and therefore upon completion of the program, the graduates of SBL will be admitted into the Charisma University through credit transfer to obtain the degree. The articulation degree program is designed for those who want to pursue a degree and establish their career in their chosen profession.

Graduate with a QUALIFI accredited double qualification

Students will also be awarded with the QUALIFI Level 5 Diploma in Business Management. QUALIFI is an ofqual recognized awarding organization which has assembled a reputation for maintaining significant skills in a wide range of job roles and industries. You will be enabled to pursue a route to obtain a managerial position, upon accomplishing this dual qualification. Obtaining this double qualification provides various advantages to your professional development.

About Charisma University

Charisma University is based in the Turks and Caicos, a British overseas Territory in the southeast of Bahamas. The University is fully recognized by the Turks and Caicos Islands Ministry of Education as a degree-granting institution for Associate's degree, Bachelor's degree, Master's degree, and the Doctorate along with Certificate programs. School of Business London maintains an articulation agreement with the Charisma University. Charisma University is non-profit private higher institution approved by the Turks and Caicos Islands Ministry of Education through its Higher Education Advisory Board to offer its degree and certificate programs both online and on-campus.

Charisma University is accredited by British Accreditation Council for Independent and Further and Higher Education as an Independent Higher Education provider. Charisma University is a candidate for accreditation with the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP accredits business, accounting, and business-related programs at the associate, baccalaureate, master, and doctorate degree levels worldwide. ACBSP is recognized by the Council for Higher Education Accreditation (CHEA).

Entry requirements

This programme is designed for applicants who have met the below criteria:-

  • Secondary Education equivalent to three GCSE’s and two A Levels
  • A good command of English (equivalent to IELTS 6.5 or above)
  • Proof of High School Diploma/Certificate or GED

We also accept if you have equivalent qualifications. For more details please feel free to email :

Module structure

The BA degree is of 360 credits. The module carries 20 credits each for the first 4 terms totaling 240 credits, 15 credits each for the last two terms which also includes 60 credits Dissertation. Learners need to complete all in order to achieve the degree awarded by Charisma University.

Term 1
Unit Title Credits
Organizational Communication 20
Leadership and the Organization 20
Financial Awareness-Introduction 20
Term 2
Unit Title Credits
Change Management 20
Business Operations 20
Team Development 20
Term 3
Unit Title Credits
Impact of changes in Business Environment 20
Decision Making 20
Business Development 20
Term 4
Unit Title Credits
Entrepreneurship, Enterprise and Creativity 20
Influences on Organizational Growth and Development 20
Marketing for Growth Organizations 20
Term 5
Unit Title Credits
International Marketing 20
Organizational Change Management 20
Strategic Management Analysis 20
Term 6
Unit Title Credits
Research Methods for Marketing 15
Undergraduate Dissertation 60

Why choose a BA Degree at SBL?

  • A dedicated tutor for each student to give thorough help throughout the course with the help of our learning platform.
  • Provide formative assessment by tutors to enhance learners' achievement. It ordinarily includes formative feedback.
  • Course materials that incorporate organised and well-structured lecture notes, practical applications with real-world examples, and contextual analyses and the case study that test you to apply the individual’s in-depth knowledge.
  • Assessment materials are open through our web-based learning platform.
  • An inclusive e-library containing prescribed study materials and reference books for online reading.
  • Supervision for all modules.
  • Multiplatform accessibility is the main attraction of our learning platform. SBL also facilitates the option of sending the lecture notes to students’ electronic devices (laptops) which enables them to study when and where necessary.


  • Time-constrained scenario-based assignments
  • No examinations

Delivery Method

School of Business London provides various flexible delivery methods to its learners which include blended learning, online learning and distance learning. Thus, the learners can choose the mode of study as per their choice and convenience. The program is self-paced and accomplished through our cutting-edge Learning Management System. Learners can interact with tutors by messaging through the Learning Management System to discuss the course materials, to seek guidance and assistance with the assignments. Moreover, our tutors provide constructive, formative feedback on your assessments to improve your assignments.

Career Progression

After graduating from this online BA degree, you will be well prepared for a marketing management and strategic roles within a company, with both theoretical and practical knowledge that can be applied in any industry worldwide. Employers may seek business marketing graduates for a broad range of positions in different area.

Upon completion of this program, you will also have the opportunity to apply to progress onto higher level awards such as the MA, enabling you to develop a higher level of academic knowledge surrounding global business concepts, preparing you to move into senior roles within diverse multi-national organizations.

Course Duration

  • 24 months

Fees and Funding

To know about the course fee, please get in touch with us at: