The Association of Professional Sales (APS) is an internationally recognised professional sales body, which advances and promotes excellence in the sales profession. It is a community of sales professionals building standards of excellence, diversity and education ensuring the best knowledge, understanding, skills and practice in the sales profession. APS want their members to develop sales professional knowledge and skills through a carefully structured approach, consequently their activities include; Professional Registration, Sales Code of Conduct, Continuous Professional Development programme, Sales Professional Framework, Professional Sales Qualifications and Certified Sales Professional status. The APS has members from all areas of the sales force and being registered on the APS ‘journey of professionalism’ ensures attainment of the best knowledge, skills, behaviours and practices in professional sales